The most dangerous emotion in a relationship is insecurity because it brings out the worst in us.

When I’m insecure it brings the worst out in my partner, and when my partner is insecure it brings out the worst in me.

The lesson to bring to your business is, notice when your clients start to feel insecure about you.

Then notice how you react to their insecurity.

To keep the business friendship healthy, do what you can to be secure in yourself regardless of how insecure others around you may feel.

Ask your clients at the beginning of the relationship to tell you when they are feeling insecure so you can adjust your behavior to make them feel safe and secure.

Being a person around whom others feel safe and secure is a highly referable quality.

On Your Team,
Joe