the dip

Do you choose to be the best in the world at Consulting, Negotiating and Overseeing the transactional details?

Seth Godin has a great new idea; Quit whatever you cannot be or do not want to be the best in the world at.

What does that mean?

When it is time to buy, sell or borrow, people like you and me want their agent or lender to be the BEST in their world.

Ask yourself, do the people in your client base consider you to be the best in their world at helping them achieve their goals.

Seth outlines a great plan for you to be the best. This book or audio is essential learning for all By Referral Only consultants who hate mediocrity and will only settle for being the best. Get it now!

The Dip: A Little Book That Teaches You When to Quit (and When to Stick)