Neighborhood Alert Flyer
Corrine and Alisa Barlow are with Barlow-Williams Realty in Camarillo, CA.
They used this campaign, mailing 434 fliers at a cost of $180. Their hot-line drew 100 hits and two call-throughs, which led to one appointment. The campaign earned $16,000 in commissions.
Are you in the process of helping someone sell their home? This powerful flyer campaign is both innovative and effective.
Neighbors love to be nosey and the endorsement from your seller will pique their curiosity.
The first letter comes from your client just after listing and notifies people in the neighborhood that they will be moving.
The letter attracts interest and makes neighbors feel special because your client is informing them of the move before the "For Sale" sign goes up. You should target about 100 people in the immediate radius of the seller's home.
The most important thing is for the letter to come from the seller and not from you. Use the letter template below to make 100 copies with the seller's information and signature.
Now, be careful of the details! Print on plain, white stationary — nothing fancy. Use real postage, not metered. Use a plain, white envelope with no return address.
Listing Endorsement Letter
I Have Never Done Anything Like This Before
I am your neighbor, Mary, and I live at 12900 Willow Creek Road. My family and I have been living in your neighborhood for six years. We have loved living here and now we are moving.
You will notice a 'For Sale' sign go up next week. We have chosen Terry Hunefeld at ABC Realty to represent us in the sale of our home.
The reason I am writing you is to make sure you are the first to know that we are selling our home. If you have any friends, family members or perhaps co-workers who would like to live in your neighborhood, you might want to tell them about our house.
Wouldn't it be nice if you could pick your next neighbor?
Here is a phone number your friends can call: 555-1212, ext. 123.
When they call they will listen to a free recorded message that provides all the information on our home — and the best part is that they can call 24 hours a day, seven days a week.
You can also call 555-1212, ext. 123, anytime and listen to the message.
When we find a new owner I will write you again and give you all the details!
Do you want a script of what to say on the free recorded message?
When 20 or more people request a copy of the script, I will post it for everyone to read. Simply click on 'Comments' and tell me you want the free-recorded message script. When you see 20 people have responded then I will post it for you to use.
This would be a great reason to refer a few of the people in your office to joesjournal.com. It kinda feels like an ethical bribe, doesn't?
Neighborhood Alert Flyer
When the house sells, send the Neighborhood Alert Flyer to the same 100 addresses.
This is powerful because people love a scandal and they will be very interested in knowing what happened.
Again, mail in a plain, white envelope with no return address.
This double-hit strategy is unique. It attracts people who are in the cycle to sell and then move up to their trophy home. The nice thing about this program is the low cost and the high leverage.
It can bring in a $50-to-$1 return even if you get only one new client for every two listings. The key is to turn this into a system — not the 'idea of the day'. Are you ready to get started?