Here Are Those Magic Words I Promised You For The Neighborhood Alert Marketing Campaign
Here are those two scripts I promised you for the Neighborhood Alert Marketing Campaign. The first script is the APS script after the endorsement letter is sent to the neighborhood.
The second script it the APS script after the property is sold recorded by the seller.
Magic Words That Get Referrals
APS Script for Listing Endorsement Letter:
Hello, this is ( Your Name) Real Estate Help Line.
Thanks for calling about the home at 12900 Willow Creek Road, a quiet cul-de-sac street of $180,000 to $250,000 luxury homes in Kentwood directly adjacent to the Rudy Kramer Nature Center. I have arranged special home loans for this home so that you can own it for zero down payment.
This extraordinary three-bedroom, four-bath home is surrounded by more than an acre of beautifully landscaped, private grounds nestled in among huge maples and evergreens, and flower gardens complete with a lighted waterfall and fishpond. The home is decorated in the best of taste — like new in every respect — and meticulously maintained. Features include two fireplaces, three oversize, heated and air-conditioned garages, and a separate workshop.
12900 Willow Creek is listed for $189,000. It's an exceptional value, in that many homes in the area have sold for well over $200,000. If you would like a computer printout showing what other homes have sold for in the area, just give me a call and I'll be happy to put one in the mail to you.
I have arranged for several different types of home loans for Willow Creek. Three loans require zero down payment. Other loans feature very low monthly payments. Still other loans have extremely low interest rates.
12900 Willow Creek is located at <Give directions>
We'll be showing the inside of 12900 Willow Creek at <time> sharp on <day>. If you would like to see the inside of this beautiful home, receive a computer printout of other homes for sale in the area and receive a printout with the details of homes in the area that have already sold, stop by my showing at <time><day>.
(The following paragraph tells them who you are again, as they may not have gotten it the first time. Speak slowly.)
Again, this is ( Your Name) and thanks for calling my Real Estate Help Line.
If you'd like to reach me directly for more details, my phone number is 555-1212.
Thanks for calling, and best wishes in your home search.
This is the script that the seller would record after you send out or hand deliver the “Neighborhood Alert Flyer”.
Magic Words That Get Referrals
Hi, this is ________, I have never done anything like this in the past and I don’t know if I will ever do anything like this again.
As you may or may not know, I sold my home at (address).
My real estate agent that represented me was (your name).
Let me tell you a little bit about my experience working with (your name).
First, I would highly recommend (your name) when it is time to sell your home because (your name) always did what he said he would do, was always on time, always finished what he started and acted in a very professional manner.
(Your name) served as a great consultant, (he/she) asked great questions and listened to everything that was important to me.
He also negotiated a great sales price for my home – his negotiation skills alone are worth every penny I paid (him/her). (
Your name) also managed all the details of my transaction. With hundreds of phone calls and over one hundred pages of documentation, he made sure every ‘i’ was dotted and every ‘t’ was crossed.
I/we loved living in the neighborhood and I/we will miss you. We are moving to (new area).
So, thanks for listening to the message and have a great day.
This would be the ideal script to ask your seller to record after the house sells because it creates a great impression of you.
I would recommend you walk the neighborhood after a most of the people have listened to it.
Be the hero.