Here's a success story from Gail Bergeron, with Bergeron Realty Associates in Sterling, Massachusetts:
When I first started in the business I'd be struggling trying to work with people who did not know me, and I realized with By Referral Only that the most important resource you have in your business is people who know you, like you, and trust you, and will refer friends, family, and people they know so you can take good care of them.
But I did find that unless you have a steady communication with them, something that will remind them of who you are and what you do, they'll forget about you. So one of the important aspects of my business is reaching out to people, and I do that with the By Referral Only Client Newsletter. The newsletter doesn't go to thousands of people; it just goes to people I've worked with in the past or who have referred people to me. And it's worked very well for me. In 2010 I can attribute 90% of my business to the By Referral Only Client Newsletter – and a $43-to-$1 return.
It is just so important to be in touch with people so that they remember who you are, what you do, and how you do it. So, I would highly recommend the newsletter.
I love working By Referral Only!