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Community Weekly On-line
Friday, November 18, 2005This week's update contains the following articles and information for you:
- Clay’s Client Newsletter
- Where’s My Bagel?
- Here’s Our Two Cents’ Worth
- Coaches Are Ready for Your Call: 7am-5pm Pacific Time
- Your Feedback is Important
Due to the Thanksgiving holiday, the By Referral Only offices are closed November 24-25. Clay’s Client Newsletter
Clay Jackson, with Prudential Slater James River Realtors in Richmond, Virginia, e-mailed his recent success story to his Coach, Ed Snare.
"Since joining the By Referral Only Community, my business has taken off. My best lead generator is my Client Newsletter. I use the one By Referral Only creates each month.
"I mailed 64 copies of my first newsletter to people in my Top 150 and from that one issue, I received 18 phone calls. But wait – it gets better. I earned $16,000 in commissions and added 10 people to my mailing list. The total cost to me was only $100 for paper, printing, postage and my monthly newsletter subscription.
"A $160-to-$1 return. Not bad for my first newsletter."
- Learn more about the By Referral Only Newsletter Copywriting Service by clicking here.
- Access the free Do-It-Yourself Newsletter Template on-line by clicking here. This resource includes tips, timesaving information and step-by-step instructions.
Have you talked to your Coach about implementing the Client Newsletter strategy?
Where's My Bagel?
Every day is fun at By Referral Only – it's one of our core values. And Fridays are no exception.Each Friday around 8am, the Coaches, Promotional Coordinators, Business Development Consultants, even Information Technology gurus slowly start creeping toward the break room as the aroma of freshly baked bagels floats throughout the By Referral Only offices. And then, it happens…the mad dash for the bagels.
People rush to the break room and go for the goodies: cinnamon, raisin, onion, plain bagels, and their choice of toppings. There's always enough for everyone – unless they're late.
Here's Our Two Cents' Worth
This week, the U.S. Postal Service's Board of Governors approved a two-cent rate increase for first-class postage. The increase will take effect on January 8, 2006.
Now you'll have a perfect opportunity to "wow" people on your Top 150 list with this fun, easy and inexpensive touchpoint:
- Head for your local Post Office and purchase 200 two-cent stamps.
- Select 10 names from your Top 150 list and write a personal note to each. "Dear Frances, I waited in line so you wouldn't have to! Enclosed you'll find 20 two-cent stamps to help you through the January 8, 2006 U.S. postage increase."
- Include 20 stamps with each note and mail. Cost? The price of your note cards, plus about $8 at the Post Office ($4 for 200 two-cent stamps and your postage to mail the touchpoint).
- One week later, follow up your mailing with a phone call using the BOND formula. To review the BOND formula, click here, and get ready to plant referral seeds – and harvest them.
P.S. When the postage increase takes place, the postcard rate will also rise from 23 to 24 cents.
Coaches Are Ready for Your Call: 7am-5pm Pacific Time
A few of our new members posed the question to us, "What if I have a question for my Coach, but I don't have a scheduled appointment?" Don't worry. You can reach a Coach by calling 800-950-7325, ext. 4 between 7am-5pm Pacific Time. The first available Coach will respond to your question, listen to your comment, provide you with a referral, or help you find a Mastermind Group in your area. Remember, the assistance you need is just a phone call away.
Your Feedback is Important
How are we doing? Your feedback is very important to us. E-mail your input directly to the By Referral Only Leadership Team by clicking here.
Please visit us at www.byreferralonly.com.
If you would like to take yourself off this list, click here and send.
