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Community Weekly On-line
Friday, March 24, 2006This week's update contains the following articles and information for you:
The Reconnect Letter That Gets Results
Milt Galbraith, with Ricci Realty in Orange, California, shared his success story at a recent Main Event:
"After spending 38 years in the criminal justice system, I decided to change career paths and needed some 'now' business to get myself started. My Coach, Sorour Gritz, really encouraged me to do the Reconnect Letter.
"I sent out 135 Reconnect Letters to my closest friends and other relationships, asking them to consider me and refer people when they're thinking of buying or selling a home. Out of those 135 letters, I received 14 responses. Some of them were, 'Hey, that's great!' or 'Congratulations!' but five of them had lead implications. I followed up with them, and three turned into transactions which earned me $22,700 in commissions. And since I spent about $60 on the letter, my return on investment was $378-to-$1.
"This January I completed my first year in real estate, and I'll have my first anniversary in the By Referral Only Community in April. By Referral Only is the basis of my thriving business. I have Sorour and the community to thank for that."
Talk to your Coach about which By Referral Only systems and strategies will have you saying, "By Referral Only is the basis of my thriving business."
How Do You Really Celebrate St. Patrick's Day?
By Referral Only Curriculum Manager, Jeff Jones, knows how to answer the question, "How do you really celebrate St. Patrick's Day?" All he needs is a green crocheted Leprechaun hat and a pair of green-beaded necklaces.
But when Jeff's not doing his best impersonation of a Leprechaun, you might find him responding to comments you've sent to feedback1@byreferralonly.com, updating a document in the MORE Library, monitoring and taking notes on a TeleClass, or checking the By Referral Only Message Board. No matter what's he's doing, he's committed to enhancing your experience as a member.
What Jeff most enjoys about working at By Referral Only is the "incredible group of upbeat people who are proactive advocates for our members' success. There is a positive energy here that's unparalleled in any place I've worked. This serves to motivate our members to success and I'm grateful that I can contribute to this process."
Tell a Colleague About Free Marketing Nuggets
In the March 22 Marketing Nugget, you read about Michelle Swanson, with Cascade Mountain Mortgage in Lynnwood, Washington, who accessed several strategies from the By Referral Only Member's Resource Center, including Evidence of Success postcards. With the help of that and other By Referral Only strategies, Michelle grew her business from 36 transactions/$36,000 to 162 transactions/$300,000 with plenty of time off. Marketing Nuggets are free, sent to you each week via e-mail, and feature strategies and systems that top-producing members of the By Referral Only Community have tested and proven successful. If you have colleagues who could benefit from learning about this successful strategy and other resources available from By Referral Only, or if you're not receiving these Marketing Nuggets, it's easy to subscribe. Just click here or go to the visitor section at www.byreferralonly.com.
Check Out Your Evidence of Success Postcards in The May Results in Action Kit
The May Results in Action kit will be available on the website Friday, March 31, and we want to give you a heads-up regarding the Evidence of Success postcards.
The two postcards are about giving out-of-the-area referrals. Did you know that you have the opportunity to generate income when you refer a client who's selling their home and moving out of your immediate area? Most Realtors and Lenders will negotiate a referral fee with a licensed agent who refers a client to them. It's also a great way to start developing new strategic alliance partners.
But you might ask yourself, "What's in it for my client?" If you have a client who's relocating, you can make sure that they receive world-class service when you introduce them to a By Referral Only Realtor and Lender in their new community. It's a win-win for everyone involved.
If you'd like to give an out-of-the-area referral to a By Referral Only Realtor or Lender, just call 800-950-7325, ext. 4, Monday-Friday between 7am-5pm Pacific Time and the first available Coach will assist you.
Your Feedback is Important
How are we doing? Your feedback is very important to us. E-mail your input directly to the By Referral Only Leadership Team by clicking here.
Please visit us at www.byreferralonly.com.
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