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Community Weekly On-line
Friday, March 18, 2005This week's update contains the following articles and information for you:
Ugly = a $62-to-$1 Return
Mathew Tobey, with Realty Executives Excel in Tampa, Florida, was hesitant to use Ugly Yellow Signs as part of a Before Unit strategy to help him meet qualified, ready-to-act prospects. As Mathew tells it,
“When we started using Ugly Yellow Signs on a couple of listings it was really hard to do at first because they truly are ugly. They’re probably the worst things I’ve ever seen. You handwrite them, and my handwriting’s not that bad, but they’re still ugly. “We took some information off the website about Ugly Yellow Signs, and a picture of our sign, made a simple document in Word, and put it in our listing presentation to explain that this was a part of our marketing. Then at the listing presentation we called the toll-free number on one of our existing signs and let the client listen to the entire message. It’s a phenomenal tool that really gets a ‘wow!’ and it’s helped us secure listings where the client may have interviewed two or three or four other Realtors.
“We immediately began getting calls from the signs, and in less than four months our initial investment of about $200, and then $100 a month, has brought us over $25,000 in commissions – a $62-to-$1 return.”
Now Mathew thinks ugly is beautiful!
If you’re ready to meet qualified, ready-to-act prospects, talk to your Coach about which tested, proven By Referral Only strategies will have you spending time with clients – instead of spending time looking for clients.
Laurie Keeps It Connected
Do you remember that song about, “The foot bone’s connected to the ankle bone, and the ankle bone’s connected to the shin bone, and the shin bone’s connected to …”?
Well, By Referral Only works something like that, only our version goes like this:
“The Workshop’s connected to The Main Event, and The Main Event's connected to membership, and membership’s connected to…”
And where it all starts – the By Referral Only Workshop – is with Event Planner Laurie Spears. Laurie’s responsibilities include reserving meeting rooms at various hotels, handling contracts, and coordinating the million details each workshop requires. That’s why, when you invite a colleague to a Half-Day Workshop, they’ll hear a seamless and effective program that introduces them to The Main Event and to the community. When you multiply that by 120 workshops a year, it’s clear Laurie’s been doing some serious connecting. If you’d like information about inviting a colleague to a free By Referral Only Half-Day Workshop, just click here.
Tell a Colleague About Free Marketing Nuggets
In the March 16 Marketing Nugget you read about Marguerite Crespillo, a Realtor who uses a By Referral Only strategy to promote her website and meet high-quality, ready-to-act prospects. Out of Marguerite’s 88 transactions last year, 30 came from her website. Those 30 resulted in a gross commission income of $171,371, at a cost of $4,442 for maintaining and advertising the website – better than a $38-to-$1 return.
If you have colleagues who could benefit from learning about this successful strategy and other resources available from By Referral Only, it’s easy to add their names to our Marketing Nugget mailing list by clicking here. Or just copy this link http://www.byreferralonly.com/consultation/nugget_promo.htm and e-mail it to them. You can also invite them to the Visitor section at www.byreferralonly.com.
Marketing Nuggets are free, sent to you twice monthly via e-mail, and feature strategies and systems that have been tested and proven successful by top-producing members of the By Referral Only Community. If you’re not receiving these Marketing Nuggets you can subscribe now by clicking here.
The Dallas Main Event
The Dallas Main Event takes place April 18-20 at The Fairmont Dallas, conveniently located in the upscale Dallas Arts District, close to cultural activities and the West End Historic District, shopping, lively restaurants and nightlife. Hotel amenities include a spa, an Olympic-size swimming pool, a jogging path, easy access to golf courses, and several restaurants including The Pyramid Grill, winner of the Travel/Holiday award for fine dining.
We’ve arranged a special room rate for Main Event attendees of $149 per night for a single or double, a savings of more than $90 per night. That special room rate is available through March 24; for information and reservations click here.
To register for The Main Event click here.
For additional activities in the Dallas area click here.
Your Feedback is Important
How are we doing? Your feedback is very important to us. E-mail your input directly to the By Referral Only Leadership Team by clicking here.
Please visit us at www.byreferralonly.com.
If you would like to take yourself off this list, click here and send.
