7 Easy Steps To Create An Effective Lead Generator
Experience shows that traditional real estate advertising tries to appeal to all
people – and with limited success.
Imagine if you could design your marketing and advertising to attract only the people
who were already thinking of buying or selling a home, who were interested in a
specific area and price range of homes?
Here's a 7-step checklist that will instantly improve your advertising and marketing.
I guarantee if you follow this checklist you'll spend less on advertising AND you'll
get more business from motivated and highly qualified clients.
This is page C-6, pulled straight from the 234-page
Main Event Live Workbook
Have I Selected a Single Target Market?
Narrow your focus to a very specific area of your city and the price range for that
Do I Have a Compelling Offer?
The key is to make a low-resistance offer that encourages prospects to take their
first baby step toward you. Lead with a giving hand by offering information of value
to them, even if they don’t do business with you. The less threatening you can make
your offer, the better. Free recorded messages have almost no resistance, while
a personal visit with you has high resistance.
Does My Offer Tell the Complete Story?
Your audience should understand your offer just by reading your headline or some
simple text in your advertisement.
Does it Look Like Valuable Information?
When you see an advertisement, your brain is conditioned to tune out the message
by filtering it through your “Advertising Protection Radar.” When your message offers
clear, valuable information, it gets through the filter in the consumer’s brain.
Am I Using Conversational Language?
The best way to communicate is to write to your audience as if you were speaking
to them in person. Don’t use short, punchy language – use conversational language.
Next time you write an ad or postcard, ask yourself, “Would I pay someone to go
door-to-door personally delivering that message?” If you wouldn’t say it in person,
don’t say it in your ads.
Is it Absolutely Clear What I Want the Reader to Do Next?
Make sure your readers know exactly what they’re supposed to do next. Don’t confuse
them with multiple telephone numbers, email addresses and pager numbers. Instead,
lead them to take one simple step like calling your free recorded message or visiting
your Web site for valuable information.
Have I Used the Words “Free Recorded Message”?
In test after test, it’s been proven that those three words are as close to magic
as you can get in marketing. Enabling people to get information anonymously lowers
their barrier of resistance tremendously. Try it – you’ll see an immediate increase
in the number of responses to your ad.
Get the entire 234-page workbook, plus 17 CDs packed with strategies proven to skyrocket
your business in the Main Event Live
Home Study Course.